Job Description
Responsible for the ownership of the entire brand and product communication strategy on digital media platform – both Internet and Mobile.
Interface with media planning agency to deliver the right media mix for online branding, online sales and lead generation at optimum costs.
Work towards the compatibility with the mass media (conventional) communication campaign to ensure convergence in communication at the digital platform level.
Oversee the budget allocation across various digital media vehicles to ensure optimal ROI.
Manage and execute the product line end to end from conceptualization to go-to-market.
Desired Profile
Should have a basic understanding of various web technologies from Microsoft & Sun Microsystems.
Knowledge in web analytics and tools like Webtrends/Google Analytics to analyze online consumer experience.
Manage and execute the product line end to end from conceptualization to go-to-market.
Experience of mobile industry and mobile platforms would be added advantage.
Company
Tata AIG Life Insurance Company Limited is a joint venture company, formed by the Tata Group and American International Group, Inc. (AIG)
Contact
Apply directly through Naukri.com here.
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